Posted on July 23, 2014
Bublish — the only cloud-based platform that provides a complete social marketing and publishing solution for today’s business-savvy authors — today announced the launch of the beta version of their ePub Creator Tool. Never before have authors had the ability to actively promote their books, gather fans and generate pre-sales right from the pages of their manuscript. Bublish makes this possible.
Subscribers to Bublish’s Authorpreneur... continue reading →
Posted on June 9, 2014
To kick off the summer reading season, Amazon.com announced its fourth annual list of the Most Well-Read Cities in America. The ranking was determined by compiling sales data of all book, magazine and newspaper sales in both print and Kindle format from April 2013 to April 2014, on a per capita basis in cities with more than 100,000 residents. The Top 20 Most Well-Read Cities are:
1. Alexandria, Va.
2. Miami, Fla.
3. Knoxville,... continue reading →
Posted on April 7, 2014
Email newsletters that promote digital books are one of the fastest growing methods of book marketing today. The Fussy Librarian is one of the new ebook promotion newsletters, started by Jeffrey Bruner in the fall of 2013. The newsletter has already acquired 10,300 subscribers and 1,925 authors and about 3,500 different books have been featured.
BB: From your perspective, can you see ways that email promotion newsletters changing the... continue reading →
Posted on November 8, 2013
A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.
The mobile landscape has also added to photo- and video-sharing. Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone... continue reading →
Posted on August 29, 2013
FatWallet.com announced results of its 2013 Back to School Survey that found teens are increasingly wired and focused on tech gadget for back to school. The national survey was conducted online by TNS on behalf of FatWallet.com in July 2013.
80% of the teens surveyed already have a cell phone (90% of females, 76% of males), yet many were ready for an upgrade to a new smartphone. The items students most want for starting this school... continue reading →
Posted on June 21, 2013
Free or not free? Does giving away books make business sense?
Many indie authors and small publishers are using the free book model to increase market share and sales. Does this strategy really work? One set of researchers, John Hilton III and David Wiley, published a peer-reviewed a paper on The Short-Term Influence of Free Digital Versions of Books on Print Sales. This papper was published in 2010 but its results are influential... continue reading →
Posted on June 17, 2013
Around 175,000 books are published by traditional publishers every year. Countless others are being self-published every moment. Of those thousands, how many books can an individual read in a year? Twelve? Twenty? How do you decided? Even if you aren’t an avid reader, and you read only a few books a yer, selecting the right one might be even more critical.
“Discovery” is the term the book industry uses for the process readers go... continue reading →
Posted on June 12, 2013
Twitter hashtags are words followed by the tic-tac-toe symbol in the Twitter micro-blog. Hashtags help your Twitter content get found. To use hashtags, just add them to your regular Twitter message and people searching that hashtag will to see your link. You can search hashtags for information you might be interested in, as well, then retweet those posts to your audience.
Below are a few hashtags all authors should use whenever... continue reading →
Posted on May 23, 2013
Is it too much to ask that children should experience delight in school? Delight and learning don’t need to be polar opposites. Educator Maria Montessori once said, “One test of the correctness of educational procedure is the happiness of the child.”
But in most K-12 educational institutions, student happiness seems to be pretty low on the priority list.
It’s easy to see why. If every student is pursuing his or her own delight, a... continue reading →
Posted on May 17, 2013
SAN MATEO, Calif., May 1, 2013 – Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Tablet shipments totaled 49.2 million units in 1Q13, surpassing that of the entire first half of 2012. With growth fueled by increased market demand for smaller screen devices,... continue reading →
Posted on May 13, 2013
One ebook, one device, for one child. It makes sense if you’re a parent looking to provide reading material for your son or daughter. It makes sense if you’re a publisher using the traditional book sales model for your digital book list. But this model is not always practical for K-12 schools and their libraries because it doesn’t solve a couple of significant problems.
Problem 1: School platform woes
First, let’s look at what the... continue reading →
Posted on April 15, 2013
Most people know that downloading copyrighted information without paying for it is against the law. But millions of people who are otherwise totally law-abiding have at one time or another illegally downloaded a copyrighted digital file.
Many otherwise honest people have illegally downloaded ebooks.
How serious is this problem for digital books? A 2011 Digital Entertainment Survey stated that 29% of e-reader owners admitted piracy... continue reading →
Posted on January 28, 2013
This article is part of our series about using contests as part of a book marketing plan. Though many contests are great vehicles for marketing, some are just a waste of time and money—others trick submittors into signing away their rights. Victoria Strauss, an author and one of the main bloggers on the popular web site Writer Beware recently wrote this article. Thanks so much to Victora, and the whole team at Writer Beware Blogs for... continue reading →
Posted on January 15, 2013
You’ve just written your e-book and posted it up to Kindle, or iTunes. You’re waiting for the sales to roll in. You check, every day (maybe every hour) the online reports… and what do you find? The sound of crickets against an empty sky?
Let’s face it, no one will buy your e-book if no one knows it exists. So in order to sell more e-books, you need to get your story out there.
There are many marketing activities you can do to get... continue reading →
Posted on January 10, 2013
In earlier articles, we've described why it's important for e-book authors to submit their work to awards contests. Yes, they cost money. But the opportunity for exposure makes these dollars an investment in marketing. Below are three additional award contests that are ideal for e-book authors.
Green Book Festival Award
The Green Book Festival Award contest is an annual competition honoring both traditional books and ebooks. These... continue reading →