Posted on January 9, 2013
If you're an e-book author or publisher, one of your marketing goals should be submitting in one or several e-book awards contests. The benefits are numerous: you can gain credibility as an author, increase publicity (and create a reason for you to send press releases about your work!), make connections in the publishign world, and of course, boost sales. Here are three e-book award constests to check out:
Epic's eBook Awards
EPIC,... continue reading →
Posted on January 7, 2013
Awards bring legitimacy and publicity to independent authors and publishers. The eLit Awards are an industry-wide, unaffiliated awards program open to all members of the electronic publishing industry, and are committed to illuminating and honoring the very best of English language digital publishing entertainment. Adding an eLit award logo to your marketing materials can make the difference between a reader who clicks the "buy" button... continue reading →
Posted on January 5, 2013
Independent children's authors are constantly on the lookout for ways to promote their work. One way to get some attention is by winning an award. It may be hard to break into an established award association such as Newbery and Caldecott.But there are other award organizations out there. One contest, now open, is the 2013 Moonbeam Children's Book Award contest. Submissions must be books released since November 1, 2011. The deadlines... continue reading →
Posted on January 3, 2013
On the first of October, 2012, I opened up New York Times Business Day section (yes in print form) and found an essay on the effect of e-books on our daily habits. The article “Your Brain on E-Books And Smartphone Apps,” by Nick Bilton started by noting a personal experience. Nick had been reading a traditional paper magazine (it was The New Yorker, if you’re curious, but the publication doesn’t really matter). A funny thing happened to... continue reading →
Posted on December 29, 2012
Are you a children's e-book or app author looking for some marketing help? Review sites are one of the bet ways to get your title out to communities on the web that are intersted in your book's topic. Below is a lost of review sites that could promote your book to match the readers out there with your words. Check out these five kids' app review sites.
Site 1: ACHUKA
ACHUKA is a site that reviews Children's Books in the UK.... continue reading →
Posted on December 27, 2012
In the past, when books were all and only physical objects, they were marketed with big introductory splashes.
Traditional book marketing
The publicists made what’s called a “pre-publication push.” It was the same things as hype up the introductory weekend of a movie. Publicity, advertising, authors speaking on radio shows, maybe even doing guest spots on TV shows… all kinds of promotions for the big kick-off. Reviews are part of... continue reading →
Posted on December 19, 2012
If you're an author who wants to get a little more oomph out of your sales page on Amazon or the Apple iTunes iBookstore, you need to add screenshots. How do you pull screenshots off an iPad?
Open the iBook in an iPad and take a few screenshots then email it to yourself, then upload that screenshot in the appropriate place in iTunes Producer. To take a screenshot of an iPad screen, hold down the circle button at the bottom middle of... continue reading →
Posted on December 7, 2012
Marketing an e-book is very different from marketing a traditional book. The differences represent a shift in marketing from a top-down, broadcast (one-speaks-to-many) approach to a more inclusive, conversational approach where real readers get to participate in making a book successful. Here are teh top three differences between marketing an e-book and marketing a traditional paper book.
1. Time squeeze
For traditional... continue reading →
Posted on November 19, 2012
You've written the great American e-book. Now it's time to get some reviews! The top two sites for getting your book reviewed are Kirkus Reviews and Library Journal. But in additon to that, there are plenty of online magazines that are willing to review children's books.
Here are a few more:
The children's Book Review
Common Sense Media
Kids Book Review
Spaghetti Book Club
And Slime Kids is a compendium of... continue reading →