“Disruptive” tablet growth predicted
Tablets are “poised to fundamentally disrupt the way people engage with the digital world” states Comscore, the social marketing research firm. TabLens, Comscore’s syndicated tablet research source, recently surveyed the levels of tablet penetration and tablet use in the United States and published some of findings in a press release.
Some findings include:
• Market penetration of tablets has grown 13.9% since last year.
•1 in 4 smartphone users also use tablets.
• Children, that is children 12 and younger, will be in the fastest growing categories of tablet users in the next year.
Comscore cites tablets as “one of the most rapidly adopted consumer technologies in history.”