Exploracise launches eBook series that donates to children’s charities
“That’s boring” were the two words that launched a new adventure series to educate kids on healthy eating. Aaron, son of Exploracise® founder Carrie Scheiner, told his mom that her idea of creating a games eBook on nutrition and math was boring. “Why not make a comic book so kids have fun learning about nutrition?” asked Aaron. That conversation sparked a partnership and collaboration to launch the Exploracise® Fun Wise™ Adventures starting with Exanimo™ Turns the Tables on MT Calories – The Candy Wrapper.
“Even though the eBook has been completed for a little while, we launched in September during Childhood Obesity Awareness Month,” states Carrie Scheiner, whose passion is to help children develop a love of learning and a healthy lifestyle. To launch the new series, Exploracise® created the Download 2 Donate™ partner program. Starting with five founding charity partners, the ambitious goal is to attain 100,000 downloads and give $50,000 to charity in 2013.
The Download 2 Donate™ partner program is an opportunity to give back and help more kids through charity partners that share the same mission of helping children develop a love of learning and a healthy lifestyle. Each charity partner has a dedicated code that customers enter when purchasing the eBook. Fifty cents of each purchase can be designated to one of five fabulous charities. The Download 2 Donate webpage shows progress bars that are updated regularly to monitor success toward the $50,000 charitable goal.
“We are looking forward to adding more charity partners and growing the Fun Wise™ Adventure Series,” said Ms. Scheiner. “Aaron and I already have discussed the next three story lines and begun writing the next story coming in early 2014. It is a win-win for kids to learn about healthy eating and support charities.”
The founding charity partners include Bellamy Elementary, Hillsborough Education Foundation, the Kimberly Moore Foundation, the Museum of Science and Industry (MOSI) and Pay It Forward Farm. These founding partners embrace the mission of Exploracise® and support the award winning Exploracise programs created with the unique Fun Wise™ Exercise methodology of learning through play.