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Jellybooks launches Book Discovery Tools for Authors at The London Book Fair

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Jellybooks is launching a set of Book Discovery Tools at the London Book Fair that will help authors and small publishers make better use of social media as a platform for the promotion and discovery of their books.

Jellybooks Tools for Authors will equip authors and publishers with the tools they need to encourage readers to discover, sample, buy, read and share books in an age of proliferating social media and diminishing shelf-space. As the rise of self-publishing and publishers’ limited resources require authors to take a more pro-active role in promoting their books, Jellybooks Tools for Authors are ideally placed to help writers take control of their own destiny by connecting directly with readers.

Jellybooks Tools for Authors takes the form of a free cloud platform, called the Jellyfactory that enables authors or their publishers to distribute samples of their eBooks free of the DRM restrictions that would be applied by other ‘walled garden’ platforms. These samples can be shared with the authors’ friends and followers on social networks such as Twitter, Facebook and Pinterest, emailed to contacts and embedded on web pages.

What makes Tools for Authors’ social media capabilities distinctive and attractive to users is the markup Jellybooks’ developers have integrated into the platform. For example, a Jellybooks eBook sample shared via Twitter appears in followers’ timelines as a Twitter Card that displays the book jacket and synopsis below each tweet. They also allow readers to download an eBook sample directly from Pinterest via an enhanced Pin feature.

Tools for Authors’ book widget features allows authors, reviewers and bloggers to embed book samples on their homepage, blog or websites free of the DRM and sharing restrictions that large book retailers typically apply to content. This innovation turns any web page or blog into a bookshelf, substantially increasing the opportunity of readers to discover, consume and share content.

All Jellybooks samples contain at least 10% of the book by word count that readers get a good feel for the book they’re sampling. The samples can be read online or offline on Kindles, Apple and Android devices, or by any other app or device able to render ePub files.

The Jellybooks platform also helps authors to measure the effectiveness of their activity and their visibility by providing sophisticated but easy to understand online analytics tools informing them how and when their samples were downloaded and on which networks they were shared. As such these will provide invaluable insights into how authors’ books are discovered, and improve audience outreach online and on social media.

Andrew Rhomberg, founder of Jellybooks said: “From recent hybrid and self-publishing sensations such as Hugh Howey to established experimentalists like Neil Gaiman, it’s clear that to be a successful author in the digital age you need to be an involved author. This is well-known to the self-published community, which has led this trend to date, but now more traditional publishers expect their authors to promote their own books online and on social media. This leaves a clear need for easy to use tools that are designed for authors and not tied to one ereading ecosystem, which is what we’ve created with Jellybooks Tools for Authors.”

Jellybooks Tools for Authors is a free service currently available by invitation only. Authors can obtain a VIP invitation from any of the authors using the early access program, such as Tina Folsom, Libby Hellman and M. L. Roble. VIP invites are also available from Porter Anderson of Porter Anderson Media, Justine Solomons of “Byte the Book” and from the founders Andrew Rhomberg and Andy Roberts during Author HQ networking events at the London Book Fair. Publishers with fewer than 100 titles also qualify for free invites for themselves and their authors.

The service was developed in part with funding from the UK’s innovation agency, Technology Strategy Board. Jellybooks was a winner in the Technology Strategy Board’s “Convergence in a Digital Landscape – Cross-Platform Analytics Metrics and Feedback Tools” competition.

Posted on April 10, 2014 in E-books